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This web page had the following in the site, "Folditure and Alexander Gendell present a new concept in art, design, and furniture - Pop Mural." We saw that the web site stated " Pop Mural is a performance of art, form and function that interacts with people and transforms the space by popping in and out." It also said " Art Cricket is a sturdy multi-medium easel ideal for oil, watercolor, pastel, airbrush and acrylic art creations as well as drawing or drafting. It is a Folditure-style easel that will quickly transform any room into an art studio." The header had folding as the highest ranking optimized keyword. It is followed by furniture, compact, and stylish which isn't as ranked as highly as folding. The next words folditure.com uses is elegant. well made was included and could not be understood by search parsers.